Creative Economy Agency

The Creative Economy Agency (Public Organization) or CEA and the Royal Thai Embassy in Moscow were invited by the Government of Moscow to organize the Thailand Pavilion with the theme “LIVELY THAI” under the international exhibition platform “Creative Thai Festival” between 3-9 July 2023, at Gorky Park, Moscow, Russia, as part of the Russian Creative Week. Moscow Fest. This event aims to support creative entrepreneurs and creators to showcase their works in an international arena, displaying their potential and creativity through the presentation of elegant local identities reflected through four key creative industries in Thailand: crafts, jewelry, textiles, and films and contents. Overseas investors and visitors are able to enjoy a wide range of creative works at the Thailand Pavilion, which is expected to build greater business connections and promote Thailand’s travel and tourism industries.

CEA supports Thai creative entrepreneurs and businesses at an international level

The Creative Economy Agency (Public Organization), or CEA, operates with the key mission of elevating and sharpening the competitive edge of Thailand’s creative economy at an international level. CEA utilizes value creation as a tool to connect and modify technology and cultural assets to bring about creative products and services. In response to this policy, CEA formed a cooperation with the Government of Moscow, bringing Moscow’s creative industry networks to Thailand, where they joined the Chiang Mai Design Week 2022, held in December last year, and also participated in the organized showcase and workshop. The Government of Moscow also took part in setting up the Moscow Creative Tech Highlights exhibition at the recent Bangkok Design Week 2023 in February and joined the Thai-Russian business matching activity for the animation industry, also at Bangkok Design Week 2023, to share and exchange ideas that focused on further developing creative areas between the two countries.

Dr. Chakrit Pichyangkul, Executive Director of the Creative Economy Agency of Thailand (CEA), who also represented Thailand Pavilion at this event, said, “This Creative Thai Festival: LIVELY THAI, under the umbrella of Russia Creative Week, Moscow Fest, gives CEA the opportunity to showcase creative works from creative businesses in both the government and private sectors as well as academic institutions. I am confident to say that visitors will find a visit to the Thailand Pavilion a wonderful experience, seeing numerous and delightful crafts, textiles, jewelry, films and contents. All of these express and reflect the LIVELY THAI concept of the Thai Pavilion. I am pleased to say that this cooperation marks an important milestone for both Thailand and Russia to further increase our partnership and explore new opportunities to work together to promote the creative industry into the future.”

Evgenia Markova, international expert in creative economy, founder of JMCC global agency: “It was a great honor and also a challenge to bring creative industries of Thailand for the first time in history to the CIS region, especially to Russia. Among people around the world, and CIS is no exception, Thailand is often associated more with touristic leisure, but the advanced technologies and products of the country remain unnoticed quite often. The key goal of the event was to provide a broader view and bring the image towards as a forward-looking and innovative country that is delivering creative products on the highest international level. It was a pleasure to observe the transition of country perception in the audience minds amazed by the opportunity of looking at the country from a new angle, exploring both, traditional arts and crafts, technologies and innovations. This is just the first step, but we can say that the mutual interest is high and the process of finding and developing new opportunities, establishing strong business and cultural ties between Thai and Moscow creative and business communities has started”

The Launch of the Creative Thai Festival: LIVELY THAI in Moscow

The Creative Thai Festival: LIVELY THAI at the Thailand pavilion comprises four creative industries: crafts, jewelry, textiles, and films and contents. These elements are used to showcase Thailand and Thai identities in a new and creative dimension where visitors can enjoy a wonderful experience at the Thailand pavilion. The atmosphere within the pavilion is fabricated around the liveliness and graceful charms of Thai hospitality, with six zones of exhibition areas.

1. Introduction

CEA and the Royal Thai Embassy in Moscow present the essence of the creativity and designs of Thai artists, which display a variety of Thai identities that bring out the best of Thailand through the LIVELY THAI concept. This introduction zone will help introduce new ideas about Thai culture prior to visiting other sections of the pavilion.

2. Jewelry Zone 

Presents jewelry created by Thai artists, comprising six masterpieces from six renowned Thai brands of high quality, such as
1) Food for Soul by Ten Fingers, whose inspiration came from Thai desserts. It conveys a message about food that may not be rich in nutrition but embraces a hidden beauty in the eyes of the beholder.
2) RAMAYANA by Sarran. The jewelry was created under the concept of flowers, which represent glorious beauty for women and can also bloom in the hearts of men.  
3) PAPER YOU CAN WEAR CHILDHOOD MEMORY TWIST COLLECTION by Basic Teeory. The jewelry is made from waste paper into exquisite and modern handicraft ornaments and jewelry.
4) SKYLIGHT by JITTRAKARN presents artistic jewelry with a futuristic concept that takes people to the universe in parallel to offering a fantasy experience beyond imagination.
5) CALLUS FOLIAGE COROLLA COLLECTION by Bloomink. The jewelry set is made up of safety pins produced as a result of reactions between water and paper using the technique of using water as a solvent element through lines and directions of printing ink, creating a unique and beautiful pattern.
6) FLOWER TREE WATER COLLECTION by Live Life Detail. The jewelry is inspired by surrounding nature, such as “water”, which represents encouragement and support, “tree”, which represents growth and development, and “flower” which represents hope.

3. Crafts (Ceramic) Zone

Featuring ceramic works by Prempracha’s collection, an artist from Chiang Mai province, bringing a special collection of exquisite works of both manufactured designs and handmade. Each of the works has its own individual features and designs through cooperation between world-leading and local artists. They carefully selected the raw materials, which possess rare characteristics and qualities, such as red and black clay chosen to produce earthenware to make items for the dining table, vases, chairs, jewelry, and many more decorative pieces.

4. Hanging Installation Zone

Presents the hanging art “Pla Kat” (fighting fish) by Korakot Aromdee. The design is presented through techniques of entwined nets combined with vibrant color tones to convey the handicraft skills and characteristics of Thai bamboo. This work of art reflects rural cultures that use this type of fish for gambling and fighting, alias “The Fighting Fish of Siam.”

5. Textile Zone 

Exhibiting a range of intricate textiles from different regions around Thailand, comprising seven sets of traditional Thai dresses and 13 pieces of textiles, such as 
1) WARMTH TO THE SOUL traditional Thai dress by KANZ BY THAITOR, artist from Phrae province in the northern part of Thailand. The woven fabrics were obtained from surplus and local materials, using multi-dimensional weaving together with hand dye techniques to illustrate spiritual values that may have long been overlooked.
2) MAGIC OF LOVE MUD TOR JAI traditional Thai dress presented by the Thailand Institute of Textile, showcasing the identity and qualities of Mudmee fabric from northeastern Thailand and Eri silk in the most stunning and attractive presentation. With the inclusion of plant cellulose and collagen, the fabric offers a much softer and thicker texture.  
3) NATURAL FIBER FABRIC from Thai Num Choke Textile brand with a careful selection of distinctive materials and one-of-a-kind techniques such as hand-spin brown cotton fabric with pineapple fiber and other hand-spin cotton with bamboo fiber.
4) FUNCTIONAL TEXTILE from Perma Corporation, which offers a fine blend of innovative nano zinc technology that gives the fabric a tougher and stronger texture and is accented by the antibacterial quality. Other displayed works include Silk for Digital Print by Greenville Trading, which presents silk fabric produced from digital printing techniques. Torboon boutique presents textiles for handbags with its commitment to giving back to those involved in the textile industry and reviving ancient heritage and arts. The products available range from jewelry to hats, neckties, scarfs, etc.  

6. Film and Content Zone

Film and content zone is sponsored by a network of content industries in Thailand, comprising three main types, as follows:
1) Animations sponsored by the Thai Animation and Computer Graphic Association (TACGA). Other Thai film studios also joined the exhibition, such as A Town Where We Live by Igloo Studio, Mariam and Friends by The Monk Studios, and Hanumaan the Mantra Warrior by RiFF Studio, in the form of a showreel.
2) Films sponsored by The National Federation of Motion Pictures and Contents Associations (MPC) with world-recognized Thai films such as The Medium, The Edge of Daybreak, and popular films including 4Kings, Haunted Tales, and Come and See in the form of a showreel.
3) Games sponsored by the Thai Game Software Industry Association (TGA), such as AIRSHIP: KINGDOM ADRIFT, that imitate aircraft flying in the sky with legend and a thrilling story-telling style inspired by imitating space and pirates with a fresh background and special sets of features that give an unmatched experience, produced by Revolution Industry.

Posted in news-en on Jul 09, 2023